WE ARE HAAR
Haar is a place for Graeme MacDonald to create video projects out with his photography.
Graeme MacDonald is a photographer in his own right. Shooting National campaigns for world wide brands.
HAAR is all about working with good people, behind and in front of the camera. We want to enhance brands and message through carefully crafted video and stills that are effective to tell your story and grow your business.
Focusing on working with brands that put their blood, sweat and tears into their craft. As well as those that help people live a better life outdoors.
We showcase the craftsmanship and traditions in the face of this fast and evolving world.
HAAR is all about working with people, for people, to create memorable, effective content that you’ll want to watch again and again.
Our Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn. Focusing on quality and story telling to complement your brand and get the right message across.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.